UNIQLO Launches UTme and Street Tales

Singapore, 6 Jul 2015 – It was an evening of entertainment and celebration on 3 Jul 2015 as UNIQLO embraced all things Singaporean!

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At this media party to launch UTme! and UNIQLO Street Tales, guests got to relive childhood memories with old school games such as “chapteh”, five stones to “goli” (marbles), followed by a trip down memory lane as they browsed 55 T-shirt designs contributed by local celebrities, personalities, brands and organisations. The event was attended by over 150 guests from media and trade.

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The event kicked off with an address by Mr Sei Tomohiko, Chief Operating Officer, UNIQLO Singapore, followed by a few words by industry veterans Daniel Boey and Willy Foo, who contributed their designs for UNIQLO Street Tales.

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Ms Heng Li Lang, Director of Relations and Engagement at Community Chest, gave a rousing speech on how UNIQLO’s donations contributed towards helping their beneficiaries.

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Saving the best for last, MediaCorp artistes and UNIQLO ambassadors Rebecca Lim and Desmond Tan delighted the audience when they showed up and took a wefie with the crowd, then shared an insight into their design contributions for UNIQLO Street Tales.

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At this media party, guests were among the first in Singapore to get an exclusive preview of all 55 designs printed on T-shirts, before they are opened to the public.

UTme! app and UNIQLO Street tales (www.uniqlostreettales.com.sg) launches 4 Jul 2015 officially in Singapore.

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The UNIQLO Street Tales is a special project by UNIQLO to celebrate Singapore’s Jubilee Year, by collecting unique Singaporean stories from local artistes, iconic personalities and businesses, and printing their designs on t-shirts using the UTme! machine.

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UTme! is a new custom T-shirt mobile app service that allows anyone to customise and print their very own, one-of-a-kind T-shirt. Customers are encouraged to try out UTme! app and check out 55 designs by local personalities and brands. Purchase UTme! T-shirts at UNIQLO Bugis+ at SGD $29.90 for adults and $24.90 for kids.

UNIQLO will also be donating all net proceeds from the sale of UTme! from 4 Jul till 10 Aug to the Community Chest. The funds raised will be matched dollar-for-dollar by the Government under the Care & Share Movement, led by Community Chest.

UTme! app is available free for download at iTunes and Google Play now.

© POPCulture Online 2015

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