UNIQLO Launches UTme and Street Tales

Singapore, 6 Jul 2015 – It was an evening of entertainment and celebration on 3 Jul 2015 as UNIQLO embraced all things Singaporean!

At this media party to launch UTme! and UNIQLO Street Tales, guests got to relive childhood memories with old school games such as “chapteh”, five stones to “goli” (marbles), followed by a trip down memory lane as they browsed 55 T-shirt designs contributed by local celebrities, personalities, brands and organisations. The event was attended by over 150 guests from media and trade.

The event kicked off with an address by Mr Sei Tomohiko, Chief Operating Officer, UNIQLO Singapore, followed by a few words by industry veterans Daniel Boey and Willy Foo, who contributed their designs for UNIQLO Street Tales.

Ms Heng Li Lang, Director of Relations and Engagement at Community Chest, gave a rousing speech on how UNIQLO’s donations contributed towards helping their beneficiaries.

Saving the best for last, MediaCorp artistes and UNIQLO ambassadors Rebecca Lim and Desmond Tan delighted the audience when they showed up and took a wefie with the crowd, then shared an insight into their design contributions for UNIQLO Street Tales.

At this media party, guests were among the first in Singapore to get an exclusive preview of all 55 designs printed on T-shirts, before they are opened to the public.

UTme! app and UNIQLO Street tales (www.uniqlostreettales.com.sg) launches 4 Jul 2015 officially in Singapore.

The UNIQLO Street Tales is a special project by UNIQLO to celebrate Singapore’s Jubilee Year, by collecting unique Singaporean stories from local artistes, iconic personalities and businesses, and printing their designs on t-shirts using the UTme! machine.

UTme! is a new custom T-shirt mobile app service that allows anyone to customise and print their very own, one-of-a-kind T-shirt. Customers are encouraged to try out UTme! app and check out 55 designs by local personalities and brands. Purchase UTme! T-shirts at UNIQLO Bugis+ at SGD $29.90 for adults and $24.90 for kids.

UNIQLO will also be donating all net proceeds from the sale of UTme! from 4 Jul till 10 Aug to the Community Chest. The funds raised will be matched dollar-for-dollar by the Government under the Care & Share Movement, led by Community Chest.

UTme! app is available free for download at iTunes and Google Play now.