On 19 June, the latest installment in the Transformers film series had its world premiere in Hong Kong. The fourth part of the “Transformers” sci-fi action fantasy had partly been shot in the city, with more across the border in mainland China.
The opening event at the Hong Kong Cultural Centre with its spectacular harbor-front location was a noisy and lively affair with Michael Bay being accompanied by stars Nicola Peltz, and Jack Reynor and composer Steve Jablonsky.
It was the first time that Hong Kong has hosted the world premiere of an international blockbuster. The premiere kicked off at 6.30pm in the evening, and was followed by an after-party outdoor concert with Grammy-award winning American rock outfit, Imagine Dragons.
On the red carpet, director Michael Bay said the four-film series is a worldwide franchise. After filming all over the U.S. and in Canada and Egypt previously, “I thought China would be a great place to place this movie.”
Production in Hong Kong last year was disrupted by two extortion attempts, including an incident in which a man reportedly swung an air conditioner at Bay’s head. One assailant in that incident was later sentenced to 30 months in prison.
The decision to hold the premiere in Hong Kong, where some scenes were filmed, is a nod to the growing number of movie audiences in mainland China. The country is now the world’s second-largest movie market in terms of box office and is forecast to overtake the U.S. by the end of the decade.
The film’s crew and cast first traveled to Hong Kong and mainland China for a few weeks last fall to film Transformers: Age of Extinction.
American alternative rock band, Imagine Dragons then added live music to the red carpet event by performing the song ‘Battle Cry’, from the soundtrack of the latest Michael Bay-directed movie. Entirely written by Imagine Dragons, ‘Battly Cry’ will feature in ‘key parts’ of the film according to its director.
Mark Wahlberg and Li BingBing kicked things off by working the crowd and introducing Imagine Dragons on stage. This is probably one of the biggest movie premieres ever and to feature a finale performance from a very popular band like Imagine Dragons, it certainly signals a statement of intent by the studios to dominate the box office with high profile marketing events like this.
Performing on a stage built next to the red carpet where hundreds of fans could watch their favourite rock band really close and backed by local drummers, the Imagine Dragons band and frontman Dan Reynolds really worked the Hong Kong crowd.
Battle Cry is available on iTunes now!
We wished we could be at the premiere and I’m sure after looking at all the pictures you do to. Don’t worry, we’ve got a clip of Battle Cry for you to enjoy and to get you in the mood for the movie!
Like Dan said, make sure you go see Transformers: Age of Extinction
Transformers: Age of Extinction opens in cinemas 26 June 2014
Images courtesy of United International Pictures Singapore
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