Held at the authentic Gayatri Restaurant, the Speak Good English Movement held a media briefing to give the media a preview on their upcoming plans for its 2013 campaign.
At the core of this year’s campaign is ten quick and simple tips that will help Singaporeans from all walks of life to improve their standard of English. With these tips, the Speak Good English Movement wants all Singaporeans to take action and actively seek out the tools and resources that are available to increase their language proficiency.
Out of these ten tips, three were shared:
- Read on a regular basis
- Listen to the way people speak good English
- Think before speaking
The other seven will be revealed during the official launch on 15 May.
To help them achieve this aim, the Speak Good English Movement has engaged new partners and renewed ties with current ones.
These partners include F&B outlets such as Kopitiam, Toastbox and YaKun Kaya Toast. They are common places where Singaporeans can be found having their meals or just getting a quick snack and will allow the Movement to reach out to even more people in a fun and light-hearted manner.
Another new and interesting way the Movement will reach out to Singaporeans is via radio. Listening to good English is another way to spread the message of good English and Singapore radio station SAFRA Radio will be partnering the Movement for this. In fact, do keep a listen out to our very own Elliott Danker who will be sharing about commonly mispronounced words that we often take for granted.
The Speak Good English Movement Committee Members also took the time to share with everyone their thoughts and views on this year’s campaign. What was heart-warming from the sharing session was hearing how some of these tips were influential in their lives.
It was also inspiring to hear Kenny Leck, Co-Founder and Co-Owner of Books Actually, share how his appetite for books helped improve his English. Even in a neighborhood school in the normal stream during the 90s, his English was praised by the Head of Department for being better than those in the Express stream.
Others helped enforced the idea that English cannot be taken for granted even in a country where English is the language of commerce. Mrs Wai Yin Pryke, Principal for the English Language Institute of Singapore, reminded everyone that there must be a desire to learn the language as seen in her own life where she grew up in a non-English speaking home environment.
Overall, it is very encouraging to see the Movement focusing on very practical ways to help everyone improve their standard of English. From working with partners like YaKun, Toastbox and Kopitiam to help encourage their staff to improve their English to others like ITE, The Theatre Practice, Eye Power Games, T-Net Club and YMCA who will be running English programmes.
Sometimes we always hear how big movements go about with lots of advice and “Talk” but never come out with specific and practical ways for it. I am glad that the Speak Good English Movement is not one of those and hopefully this year’s Movement will be that of “Got Talk Got Action” and not a “No Action Talk Only”.
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