The launch of the Speak Good English Movement 2012 was held at the Food for Thought restaurant at the Botanic Gardens. With an interesting theme involving sticky notes, an exciting fashion show with the promise of yummy food, Curiosity killed POPCulture Online’s Kenneth Wong as he headed down to find out what the whole launch is about.
Launching this year’s Speak Good English MOVEMENT is Mr Goh Eck Kheng, Chairman of the Speak Good English Movement. He introduced the tag line for this year’s movement “Make Good English Stick” which aims to encourage everyone that good English should be part and parcel of everyday life.
Mr Goh also mentioned that the Movement would like to encourage those who are weak in the English language to take steps to improve and suggested 3 ways to do this. This includes reading more, listening to those who speak well and speaking more.
As one takes the effort to learn the language through reading and listening and practicing it by speaking, he or she will be able to improve his or her command of the English language.
Also at the launch was Dr Yaacob Ibrahim, Minister for Information, Communications and the Arts, as he reminded everyone the importance of the English Language. Not only is it the language of business locally here in Singapore but also around the world.
He then gave everyone a little background to this year’s theme and how the idea of post it notes fit in. As post it notes is a common way for everyone to remind themselves about important thing, the Movement also hopes to use it as a visual reminder for people about the importance of speaking good English.
Dr Yaacob Ibrahim ended his speech by thanking all the partners for their support and also a special note of thanks to 3M for sponsoring all the post it notes for this year’s campaign and Food For Thought for sponsoring a very comfortable yet stylish venue.
Joining the movement for the first time is Positive Education which aims to show parents how to use and apply positive language when speaking to their children. It also demonstrates the importance of having a good command of the language so that parents have the skill and vocabulary to turn a negative into a positive statement that is essential to building resilient and confident children.
This was done with a short skit on stage with real life examples of how parents react to a child and how the choice of words can affect the outcome as well as affect the child him or herself.
One of the highlights of this year’s launch was a very special fashion show put up by the students from both the MDIS’ School of Fashion & Design and the Raffles Design Institute.
Using the various different coloured sticky notes, the students came out with interesting outfits that were inspired by their thoughts about the English language as well as quotes from their favorite designers including Coco Chanel, Vera Wang and Paul Smith.
Members of the public can also take a look at these unconventional outfits as they will be proudly displayed at Nex, Millenia Walk, Wisma Atria, Bugis Junction and Bugis+ over the next five weeks. The public can also take part in fun activities at the Speak Good English Movement booths to win tokens.
Rounding up the day’s activities are some very special dishes created by the brilliant chefs at Food For Thought just for the occasion. From grilled mushroom salad to a sneaker bar inspired dessert, this year’s Speak Good English Movement 2012 Launch definitely ended on a very yummy note.
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