In conjunction with Hello Kitty’s 40th Anniversary, SingPost will issue five limited edition MyStamp sets progressively in 2014 showcasing the evolution of Hello Kitty. Each MyStamp set comes with specially designed Hello Kitty collectibles and souvenir sheets. It is SingPost’s most extensive release of Hello Kitty MyStamp products to date.
The Hello Kitty MyStamp products will appeal to Hello Kitty fans, young executives, students, and stamp collectors.
The signature product of the SingPost X Hello Kitty 40th Anniversary Collection is the Hello Kitty Limited Edition MyStamp Book Set (S$69.90) which will be released on 16 April 2014. This exquisite designed 8-page book contains limited edition Hello Kitty MyStamp souvenir sheets. It also comes with a Hello Kitty tote bag.
Hello Kitty Singapore MyStamp Folder Set (S$18) will be also available for sale on 16 April. The remaining MyStamp Folder Sets featuring Hello Kitty Classic (S$28), Hello Kitty Love and Friendship (S$28), and Hello Kitty 40th Anniversary Celebration (S$38) will be released in June, August and October respectively. Please refer to Appendix 1 for more information.
Collectors can enjoy a special price of S$148 when they pre-order the entire set of SingPost X Hello Kitty 40th Anniversary Collection between 10 March and 31 March 2014, an early bird savings of S$33.90. In addition, they will receive a special Hello Kitty lanyard. Pre-orders can be made at the post office or online at www.stampdelight.com.
Each Hello Kitty MyStamp product can be purchased separately or as a bundle set. Collectors who purchase the bundle set between 1 April and 31 October 2014 will enjoy the bundle set promotional price of S$155. For more information on SingPost X Hello Kitty 40th Anniversary Collection, kindly visit http://www.hellokitty40.sg