SHINE Youth Festival 2011

Back for its 7th installment and aiming to encourage youths to adopt the "Enough Talk, Just Do" attitude, SHINE Youth Festival is here again this July. Featuring a wide array of events such as a mega mascot parade, dance master classes, community service projects and a night concert with local and regional acts, SHINE Youth Festival 2011 looks to be bigger and better this year.

The media conference was held recently at *SCAPE and here are some things you can look forward to this SHINE Youth Festival 2011.

(Left) Mr Eric Chua, Co-chairperson of the SHINE Youth Festival 2011 Organising Committee sharing alongside Mr Martin Tan, Chairperson of the SHINE Youth Festival 2011 Steering Committee on plans ahead for SHINE Youth Festival 2011

A Bigger Festival Party Line Up

SHINE 2011 will be launched at *SCAPE in the heart of town which will see it transformed with 4 levels to hold 13 activities throughout the building. This would include a 1000 strong mascot parade from *SCAPE to Orchard Central, a launch concert at Playspace, the Singapore Street Festival's 10th Anniversary and an official chill-out corner by Kit Kat.

Youths will be treated to a star-studded show filled with successful local acts that aim to inspire them to follow their passions and act on it. These include singing sensation Derrick Hoh, Tay Kewei, JuzB and Jack & Rai as they take stage at the night concert. Renowned hip-hop dance school O School will also be providing an exclusive peek into the groovy moves at Asia's most awaited hip-hop convention – The Big Groove 2011.

Showing its commitment to continuously expand the platforms and opportunities available to youths at SHINE, SHINE’s line-up this year includes those by its fifth, and newest, marquee partner, *SCAPE.

*SCAPE is happy to be the newest addition to the list of marquee partners for this year’s SHINE Festival. As a home-base to diverse youth communities of interest, *SCAPE is excited to present events that can echo the Festival’s objectives of community involvement and showcase opportunities. Two key events presented by *SCAPE include the inaugural Street *SCAPE project, which invites all youth to come forth and show the part of themselves which represents their personality and life role; and the Art Park, which is a part of *SCAPE’s efforts to expose young people to various forms of art.
Ms Lynette Lee, Managing Director of *SCAPE Co. Ltd.

Mascot Parade Ltd, one of the five marquee partners of SHINE Youth Festival 2011 showcasing cosplayers as a preview to Cosmo Youth Parade 2011 – one of the activities under the SHINE 2011 calendar of events.

Projects with a Bolder Approach

SHINE is also about youth development as Mr Eric Chua, Co-Chairperson of SHINE 2011 Organising Committee shares,

The Organising Committee has always been formed by youth leaders and representatives. This year, we were guided by highly experienced Steering Committee members hailing from youth sector organisations like the YMCA, People’s Association Youth Movement and the National Youth Achievement Award Council.

The mentorship model adopted by the Steering Committee allowed the youths access to their mentors’ network of resources and contacts, and helped them better exercise their ideas. The outcome? A bolder launch event concept, a wider array of activities and events throughout the month-long festival and, for the first time, the presentation of SHINE on a new platform.

SHINE will be presented on a specially-designed Facebook game – power2shine. In power2shine, gamers have to overcome obstacles, challenges and zombies (or Tokkies) to gain the power to SHINE.

July is the month for youths—the month for SHINE. SHINE is about encouraging youths to adopt the “Enough Talk Just do” attitude. The online platform is the preferred platform to act on amongst youths, therefore we pursued their idea of bringing SHINE to Facebook without hesitation.
– Mr Martin Tan, Chairman of SHINE 2011 Steering Committee.

SHINE has also enabled youths to showcase their passion for the community. This year, students from the Singapore Management University (SMU) will take their community projects further by attempting to achieve two firsts during the Festival. In project Inspirar, SMU students will introduce the elderly to a self-defence routine-cum-workout session specially-designed for the elderly that matches their physicality and lifestyle. Another group will be setting a new Singapore record for “Most Number of Cars Washed in 6 hours” to raise funds for My Buona Vista Place.

SHINE Youth volunteers have also upped the ante, taking it upon themselves to brainstorm ideas to raise the profile of SHINE throughout the month. They have clearly demonstrated their energy and passion, picking up a performing art just to do this. Every weekend during the festival, the advocates will put up living-statue performances along Orchard Road.

*SCAPE, newest marquee partner for SHINE Youth Festival 2011 showcasing *SCAPE Magic Carnival – through renowned comedy-magician Kiki Tay. *SCAPE Magic Carnival is one of the many activities it has lined up under the SHINE 2011 calendar of events.

This is SHINE’s 7th year, and it is targeting to encourage over 250,000 youths to adopt the “Enough Talk, Just Do” attitude through a host of youth events and activities, organised for youth by youth, throughout its run from 2 to 30 July 2011.

For more information on SHINE, visit www.shine.nyc.sg.

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