Orchard Fashion Runway 2014

For any fashion enthusiast, the constant question on their minds would always be, “what could possibly top off any fashion show experience?” Is it in the runway, the star designers, the glitz and glamor? Well how about if there was an event that had all of it on the biggest runway possible?

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Imagine having the whole of Orchard Road turn into a runway with 150 models with outfits from familiar brands strut their stuff from ION all the way to Nee Ann City. Marking the start of a six week fashion season which consists of many other events and exhibits, Fashion Steps Out 2014 or FSO2014 is here again.

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We invite spectators from all over Singapore to come watch the Orchard Fashion Runway. Even as we close Orchard Road for the third year running, our message remains unchanged. This longest runway show is a clarion call reminding all that fashion isn’t just meant for those with a penchant for the esoteric. It is for anyone and everyone, and the sheer array of merchandise on catwalk is actually available for sale in our Orchard Road stores.

Mrs May Sng, Chairman of Orchard Road Business Association (ORBA)

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People from all walks of life can be seen lining up the pavements of Orchard Road to catch a glimpse of the models. I suppose FOS2014 also represents an opportunity to be a part of the fashion show because it’s never just been made for VIP guests but for the public as well to be a part of the vehicular stand still and add to the colour of fashion.

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This year’s fashion show also features Aimer’s beach wear collection which is a first for the Orchard Fashion Runway. Other brands that showcased their latest line included Ashley Isham, David Koma, DEPRESSION, i.t, Manish Arora, MAX&Co., Robinsons, The Reckless Shop. While the collection from i.t was to be expected having attended their many events, it was interesting to see Robinsons and how they themed their segment of the show.

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Other favorites included the “mildly rockish” outfits for him and her and of course the Robinsons line for the more conservative. I am sure many appreciated the interesting ones like the mouse inspired hats to the oversize ones which looked like a fortune cookie.

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Overall there is no doubt that if the Orchard Fashion Runway caught the attention of everyone and it was a job well done! Sadly there is still the issue of photographers on the runway that plagued last year’s event but to be fair, this year while still an issue, it got better. Hopefully it will get better from here.

Photo Credits: Orchard Road Business Association

by Kenneth Wong.

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