Nothing Beats Live – Activation Basketball

Nothing Beats Live - Activation Basketball

A harmless buzzer out of nowhere in the middle of a shopping centre, a curious child wondering what it is. Before long the hand pushes the buzzer and a sleepy, quiet, normal space in NEX turns into a mini basketball 3 on 3 match.

Nothing Beats Live - Activation Basketball

Not just anyone but 3 members of the Singapore Slingers (Tan Chin Hong, Wu Qingde and Larry Liew) takes on an all female basketball enthusiasts team (Sarah Lim, Chantelle Chua and Kate Cheung) as they dunk, shoot and pass in a make shift court.

Nothing Beats Live - Activation Basketball

With all the action of a match together added sound effects, its no wonder legs stop and heads turned to find out what is happening. Even just for that few minutes before everything dissappears, the job was done and a good job indeed. Even if it was a 5 minute mini match, there was this sense of excitment seeing real professionals play that can only be replicated on a real court that a TV or a big screen will never give you.

Nothing Beats Live - Activation Basketball

All part of the “Nothing Beats Live” campaign, it aims to promote better living through sports and to build up a strong sporting culture in Singapore through participation and watching of sports.And if you are basketball fan, you will want to check out the upcoming ASEAN Basketball League on home grounds at OCBC Arena from 20 July. Fans of other sports are well taken care of as well with http://www.myactivesg.com/whats-on keeping you up to date on whats on with its nice calendar.

It does look like an exciting year for sports here in Singapore and we cannot wait to see what else will be coming our way.

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