Nikon Singapore held an exclusive media event for members of the media as part of their Nikon I Am Full Freedom event held at Funan DigitaLife Mall Atrium to launch the new Nikon D750 Full Frame DSLR. Occupying the entire mall atrium, the place was bustling with activities by the time I got there with members of the public and camera enthusiasts.
The front part of the event space was setup as a mini gallery with visitors to the event looking through the various photos put up by Nikon’s New Zealand ambassador and internationally renowned photographer Chris McLennan. Local Nikon Professional Photographers Alex Soh, Bryan Foong and Imran Ahmad also have their works up for everyone to appreciate, turning the area into a surreal experience as one browses these photos.
Moving onto the next segment, visitors can not only get hands on time with the new Nikon D750 but also with the various Nikon cameras such as the Nikon D4s, D810 and D610 with a variety of lens. The highlight in my personal opinion is the Nikon D4s attached with the new AF-S NIKKOR 400mm f2.8E FL ED VR. With a combined recommended retail price of over SGD $20,000, it is no wonder this setup gathered the most attention.
As part of the program for members of the media, a special session was held with Chris McLennan, Alex Soh, Bryan Foong and Imran Ahmad as they share how they got started with Photography, their most memorial moments and what keeps them going in the photography field.
It was quite an inspirational time with the 4 photographers as not only did they share real moments from their photography journey, everything was spontaneous and not from a script which makes everything even more sincere and genuine. It was very refreshing to see photographers still motivated by pure passion to continue producing works of wonders.
Ending the media session was a sharing by Luke who went through with everyone the different features of the newly released Nikon D750. From the construction of the camera body using advanced carbon fibre material to its improved movie features, it felt more like a sharing session by someone who truly knows and loves his products rather then your usual product presentation.
For someone who has not seen much action behind his camera due to taking up a more management role here at POPCulture Online, the whole event was a good reminder to me that no matter where you are or what you do, as long as the passion is there, the shots will follow.
Photos by Alex Tan and Nicholas Kwan on the Nikon System.
By Kenneth Wong
© POPCulture Online 2014, All Rights Reserved.