The ability to smile is perhaps one of the most underrated abilities that the Human body has. For most of us, we just smile naturally without a second thought in the presence of a camera. The idea of smiling has become so 2nd nature that we often do not think anything more than how it turns out in the photo.
Yet for a group of children, smiling is something foreign to them. Born with cleft lips and other facial deformities, the only way for them to ever smile again is to undergo corrective surgery.
As the world celebrates World Happy Day, the good people over at everyone’s favorite instant coffee brand, NESCAFÉ® Singapore, decided that they would do something special by not only encouraging people to be happy but also to bring happiness to this special group of children and their families.
Led by the Managing Director of Nestlé (Singapore) Pte Ltd, Mr. Valerio Nannini, and other senior management members as well as other staff, gave out free cups of coffee to members of the public at 313 Somerset. In return, Members of the public were encouraged to smile and have their photographs taken on the spot with a cup of NESCAFÉ® in hand.
The aim of this activity is to collect 20,000 smiles as NESCAFÉ® Singapore will be giving $10,000 to Operation Smile Singapore. Operation Smile Singapore is a charity organisation that is dedicated to providing free treatment to children and adults suffering from cleft lips and cleft palates.
“A smile is a simple gesture that holds an extraordinary power that can light up happiness in another person’s life. It is very thoughtful of NESCAFÉ® Singapore to be giving our children a simple gift of happiness – to restore their smile on this day,” said Mr. Gary Loh, Founder and Chairman of Operation Smile Singapore.
Sometimes it’s the simple things in life that we often take for granted and yet to some, having that simple thing can mean so much. A big thumbs to everyone at Nescafé Singapore for this act of bringing happiness to this group of special children. Not forgetting everyone who also went down to show their support with a smile.
Oh, and we hear that photos will be ready soon at the Nescafé Singapore Facebook Page so do watch out for them.
By Kenneth Wong
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