The gaming market has matured over the years from tiny consoles with 16 bit colour and dos based games to that of graphics that you only found in movies on consoles to monster 4K graphics and textures on the PC. Yes, the gaming market has become so big, IT retail chain Challenger knew it was the best time to capitalise on it by introducing the “Game On!” zone at its flagship store at Funan.
And raise the bar Challenger did with more than 3,000 square feet of gaming goodness, this is the place for both casual and enthusiastic gamers looking to experience a little more reality when shopping for gaming solutions. Console gamers will be pleased to know that the highlight of the “Game On!” zone is the two specialty areas for console giants, Xbox and Playstation.
The new Xbox Xperience Zone is the first of such concepts in Singapore. Here, gaming takes on larger than life proportions with three 110-inch video walls where gamers and even non-gamers can immerse in themselves in a selection of games.
The launch of this premier Xbox One experience at ‘Game On!’ will culminate after a 10-week competition where the best Xbox One gamer in Singapore stands to win a grand prize of S$3,888 in cash.
“We are always exploring new ways to continuously ensure that it is more fun on the Xbox One and working with partners like Challenger is one of them. These giant video walls will provide an unparalleled gaming experience for any fan and are an ideal platform for us to identify the best Xbox One gamer in Singapore,” said Mr Hanson Yap, Marketing Manager of Xbox at Microsoft Singapore.
On the other side of the zone is decked out in the familiar blue and white colour theme belonging to the Sony Playstation. Another giant in the console market having sold over 20 million units, the Playstation area is decked out with games, screens for visitors to try and a very cool racing experience section.
Here visitors not only get to play the latest in racing on the Playstation 4 with its high definition graphics but also experience the full works with racing wheel and bucket seat.
PC Gamers are also not forgotten with a while line up of gaming gear from big names in the industry. From high end network equipment from D-Link to the latest keyboard from Logitech, gamers will have a wide range to choose from.
Shopping for the latest gaming laptop to take to lan parties? The “Game On!” zone has you covered as well with the latest beast from MSI, the MSI GT80 Titan with the ability to run graphic cards in SLI configuration. Well, it looks like I found the place to go when I am in the area to satisfy the gamer in me.
Challenger’s megastore store in Funan DigitaLife mall opens daily from 10.30am to 9.00pm. For more information on store location and store opening hours, please visit https://www.challenger.sg/
by Kenneth Wong
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