Local Band Imprompt-3 has emerged as the Winner of Cornetto’s Ride to Fame Competition to clinch a once-in-a-lifetime opportunity to perform for a 12,000-strong crowd at iconic seven-time GRAMMY winning singer/songwriter Taylor Swift’s blockbuster The RED Tour, on 12 June 2014 at the Singapore Indoor Stadium.
Co-organised by Cornetto and SONY Music, the ten weeks nationwide competition saw over 152 video entries from aspiring local musicians. A specially created mobile music stage, THE RIDE to Fame, also roved around Singapore to call for auditions and allowed shortlisted contestants a platform to perform and garner public support.
Imprompt-3 was eventually chosen from five finalists, through public voting and a panel of judges comprising of Julius Ng, Managing Director of SONY Music Entertainment, Singapore and Malaysia, Hayden Bell, Senior A&R Consultant for SONY Music Asia, Kenneth Lau, Brand Manager (Category Lead) – Ice Cream, Unilever Singapore and Sezairi (SONY Music Entertainment artiste, Singapore Idol Winner 2009 and Cornetto Ride to Fame Ambassador).
“We are proud that through the Ride to Fame competition, we have been able to provide a platform for budding and aspiring musicians to showcase their talents. We hope that everyone, from the contestants to the fans, has truly enjoyed the ride and will continue to develop their passion in music,” said Susanne Arfelt, Marketing Manager, Unilever Singapore.
“This competition has a great number of talents that sound distinctively different, which is amazing, but also makes it harder to judge”, said Sezairi, The Ride to Fame Judge and Ambassador.
The Singapore Idol Winner, who is the only Singaporean who performed for Taylor Swift at her last concert in Singapore in 2011, will be mentoring Imprompt-3 in the coming months before Taylor Swift’s The RED Tour.
“It has been a whirlwind couple of months for Imprompt-3. To play in front of a sold out crowd at the indoor stadium is an entirely new high for us and we will work hard to be the best local opening act there has ever been. Most of all, we are beyond excited to meet the gorgeous and talented Ms. Swift. It’s going to be an awesome night on 12 June 2014!”, said Imprompt-3.
The top five finalists each won for themselves a Sony HDR-MV1, a pair of Keds (shoes)1 and a year’s supply of Cornetto. Imprompt-3 also walked away with a one-year recording contract with Sony Music Entertainment.
Congrats to Imprompt-3 and we look forward to seeing your performance at the upcoming Taylor Swift The RED Tour on 12 June 2014 at the Singapore Indoor Stadium.
Photo credits : Cornetto SG.
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