A Chat with SGFinest

This is the 1st ROUND….FIGHT!!!


Clack clack clack….K.O !! Those were the sounds resonating all around the convention hall, where are they coming from?  They are actually coming from the “most HYPED” booth in the whole of STGCC, it was coming from the SGfinest booth. The booth had one of the best setups in a convention we’ve ever seen, with only tournament level Hori and Madcatz arcade sticks available, multiple setups for both Street Fighter and Marvel Vs Capcom 3 and the final coup de grace is the usage of only minimal or lag-free monitors being used.

With the prevalence of consoles and online play; arcades are no longer as popular as it was before, the fighting game community has always thrived on social interaction.  To encourage community participation, 16 player mini tournaments Marvel Vs Capcom 3 and Super Street Fighter IV were held on Saturday and Sunday respectively. With prizes ranging from posters to a MadCatz Tournament Edition arcade stick signed by top SFIV players such as Daigo “the Beast” Umehara.

We had the tremendous honour to sit down with the people behind SGfinest who are also behind the widely popular web series Cross Counter Asia.

POPCulture Online: First and foremost, thank you for taking time off your busy schedules to answe

r some questions

SGFinest: No worries. We have just completed the STGCC 2011 event, and we are very pleased to hear back from you.

POPCulture Online: What is Sgfinest and what services do you provide?

SGFinest: SGFinest was the original name we used for our Street Fighter Community Group back in 2010.  It was coined to represent the best that Singapore can offer should it represent our country in Street Fighter International Tournaments. Late last year, we decided that a more aggressive name was needed for our group and hence the split. SGFighter is our Street Fighter Community Group while SGFinest is our event / media arm. Each of us comes from diverse backgrounds and we provide services, be it either consultative or the actual man/woman doing Video Post-Production, Events – Video Game themed, Event Coverage and live streaming. Our primary objective is to have fun. Our Secondary objective, is to have more fun.

To this end, we always start from a Community first Point of View and each event is developed with the gamer’s welfare in mind.

As part of our community service, we are always on the look out for people taking active interest in what we are doing (eg: Those who wish to be commentators / video editors / audio specialists…etc ). We are willing to train / involve them in our events as a training platform and coach them along the way. Everyone needs to start somewhere. Every event we do is a learning process for ourselves and we hope to always best ourselves in each event!

POPCulture Online: Congrats on the recent success of the SG vs HK exhibition match and the inclusion of Gootecks and Mike Ross added much needed hype to the event.How did the idea came about ?

SGFinest: The Idea for SG vs HK was proposed by a Singapore Street Fighter player Carzydog who moved to Hong Kong. At that time, Hong Kong has had regular matchups with Taiwan but not with Singapore. It took quite a while of trial and error before we solved the issues of an international match. Our first Hong Kong vs Singapore matchup had 1,500 unique viewers attending the livestream and it peaked to 2,800 the day after.

At that period of time, Gootecks and Mike Ross were looking for content for their Cross Counter Show and decided to fly to Singapore to check out the Fighting Game Scene, after Shadowloo Showdown in Melbourne Australia.

During the 2nd HK vs SG where Gootecks and Mike Ross were the guest stars, we had about 1,050 unique participants in the live stream and our total viewership jumped from 24,800 views to in excess of 85,000 by the end of the week after the match ( 10,000 avg views a day over a 5 day period ) 20,000 viewers watched the archived recording: http://www.twitch.tv/sgfighter/b/289384200?id=289384200&channel=sgfighter

POPCulture Online: Lastly, congrats on the launch of Cross Counter Asia; it brought much needed exposure of the Asian SF scene to the rest of the world. How exactly did the concept of an asian version of a widely popular video series came about?

SGFinest: We met up with Gootecks and Mike Ross in Singapore, and they were talking about adding more content to their channel. One thing lead to another and that’s how Cross Counter Asia was formed

POPCulture Online: Thank you for your time and we look forward to more great events from you 

SGFinest: You’re welcome. It was also a pleasure talking to you!

Photos courtesy of SGFinest, You can find out more about SGFinest at their website over here.

By Chen KangYi

© POPCulture Online 2011, All Rights Reserved.

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