In Search of Incredible
“In Search of Incredible” is the new direction that Taiwanese multinational computer hardware and electronics company, Asus, is moving towards as they take on the new generation of mobile and desktop devices powered by Microsoft’s latest Operating System, the Windows 8.
Unveiled by Mr. Darwin Wu, ASUS South-east Asia Regional Director (for open platform), Mr. Alvin Huang, ASUS Business Development Manager and Mr. Rex Lee, ASUS South-east Asia Regional Director (for systems), the exciting range array of tablets, notebooks, ultra-portables and all-in-one PCs offer unprecedented ease of use through a combination of innovative design and intuitive multi-touch control. With its unique insight into user needs and constant quest for perfection, ASUS continues to exceed expectations and deliver extraordinary customer satisfaction.
The Asus Taichi
Starting off with the Asus Taichi, the fusion of both laptop and tablet, Asus has created the world’s first ultra-portable to feature a back-to-back dual-screen design. Powered by the latest Intel Core processor, the Asus Taichi weighs in a mere 1.25kg, features 2 full HD IPS screens and tapers to a slim 0.3cm.
From a powerful ultrabook with it’s lid open with a backlit keyboard to a multi touch high performance tablet when the lid is closed, the Asus Taichi is truly a road warrior’s dream. Add the fact that both screens can be used simultaneously and independently for unparalleled movie flexibility and for sharing information, the potential of the Asus Taichi is but limited only by the user’s imagination.
The Asus Taichi’s release date is still unknown at this time but the RRP has been confirmed to be S$2698
The Asus Transformer Book
Taking on the logical route that was made popular by the Asus Transformer Prime, the Transformer Book comes at no surprise as the world’s first detachable notebook. Powered by its own SSD storage which ensures data is accessed at fast speeds, the Transformer Book excels when it comes to performing as a Windows 8 tablet.
But that’s not all when it comes to the Transformer Book as with the specially designed docking bay, the Transformer Book becomes a fully featured notebook with its own high capacity hard drive. This gives its user the perfect solution for anyone who needs all the power of a notebook with the versatility of a tablet.
Both the release date and RRP of the Asus Transformer Book is unknown at this time.
The Asus Zenbook Touch
Expanding its series of ultrabooks that proved to be quite the sleeper hit in the unltrabook market, Asus has updated its Zenbooks to take full advantage of the Windows 8 platform. Fitted now with full HD IPS displays, powerful dual-core processors and SSDs to ensure fast performances, the new Zenbook Touch UX31A also comes with capacitive multi-touch display to give full gesture control with Windows 8.
The Asus Zenbook Touch has no release date as of now but has an RRP of S$2498
The ASUS VivoBook Series
With a slim, light design and optional lightweight keyboards, the ASUS VivoTab offers a perfect balance of portability and productivity. Add in a resilient metallic finish and a high-definition multi-touch displays, both the 11.6” VivoTab with Windows 8 Professional and 10.1” VivoTab RT with Windows RT features a Super IPS+ technology for a brilliant image with a wide viewing angle of 178 degrees.
Both models also feature a keyboard dock with built-in battery with up to 16 and 19 hours of mobile use on the VivoTab RT and VivoTab respectively. In addition, VivoTab also includes a Wacom stylus for high-precision input.
The VivoTab Smart is the thinnest and lightest tablet to feature a full Windows 8 experience for mainstream users and is available in stylish black or white. It also has an optional smart keyboard cover combines a compact wireless keyboard with colour-coordinated screen protection.
Both the Asus Vivobook S400 and X202 will be available on the 26th of October 2012 with a RRP of S$1098 and S$799 respectively. The Asus Vivo Tab has no confirmed release date yet but has an RRP of S$1399
The ASUS All-in-one PC Series
Perfect for both productivity and home entertainment, the ASUS All-in-One PC ET2300 is a sleek and compact all-in-one desktop PC with a stunning 23” high-definition display. Thanks to a specially designed hinge that lets the screen be used at almost any angle, the ET2300 folds flat to the table-top for multi-touch use with Windows 8 and sits upright for traditional productivity use. The ET2300 is also the all-in-one PC with spatial-audio array speakers and two subwoofers impressive cinematic sound quality.
The ASUS ET2220 sports a unique space-saving photo frame-inspired design, with a frameless 21.5” FHD LED-backlit display that can be tilted from 16° to 45° to give users an ergonomic viewing position. Its smart and elegant design gives it a silver stand that can also be used as a carrying handle, and also features an intricately-designed speaker mesh. This elegant 21.5” ASUS ET2220 All-in-One PC features a frameless 10-point capacitive touch display, SonicMaster audio technology, USB 3.0, HDMI connectivity and VESA mount compatibility.
The ET2701 features built in SonicMaster technology optimized by audio experts — it features a finely-tuned digital signal processor that produces every note in pristine clarity with near-zero distortion. Also onboard is the DTS Surround Sensation UltraPC™ ll audio technology, which delivers the most realistic, three-dimensional sensation of being completely surrounded by sound. The ET2701 comes with an external subwoofer with a 580cc resonance chamber dedicated to low-range frequency audio signals that provides a rich bass response never before heard in ASUS AiO PCs.
The Asus All-in-one ET2220, ET2300 and ET2701 will be available on the 22nd of November at SITEX 2012 with an RRP of S$1339, S$2159 and S$2459 respectively.
The Asus ROG TYTAN Gaming Desktop Series
Rounding up the product launch today was the two new ASUS ROG TYTAN Gaming series desktops, the CG8480 and the CG8890. Featuring the latest 4 and 6 Intel Core processors respectively, the new ROG TYTAN Gaming series give serious gamers a chance to own a powerful machine without the need to know how to select and assemble the different hardware parts together.
Both machines also features the latest 600 series graphic cards from nVidia and 16GB of ram that allows for smooth multitasking without the worry of running out of memory. This is also made possible thanks to both machines running on the 64bit Windows 8 Home Premium which means memory on both the rams and graphic cards are fully utilized.
Both the ASUS ROG TYTAN CG8480 & CG8890 will available the 22nd of November during SITEX 2012 with an RRP of S$2250 and S$5900 respectively.
The Windows 8 operating system has had mixed reaction from many as it departs from the traditional workspace of the task bar and start button to one that is fully graphical that suits more of touch devices such as tablets. Yet what Asus has done here is to try to integrate that into everyday devices such as laptops and desktops as well. While it is yet to be seen if users from the Windows XP to Windows 7 era can adapt to the new interface in Windows 8, one thing is for sure that Asus is definitely moving forward with the new operating system.
While adapting its very successful transformer series of Android tablets for use with Windows 8 is no surprise, putting touch screens into laptops where users generally work on the keyboard is a bold yet interesting move. Going further to put two touch screens onto a laptop with the Asus Taichi is definitely a gamble that one cannot but look at it with cautious eyes. Yet looking at how the trends of technology usage change so fast in recent years, this is one big gamble that just might pay off.
by Kenneth Wong
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