Over 9,000 participants, aka Music Runners™, ran, danced and partied to the beat of their favourite songs at the first Singapore edition of The Music Run™ by AIA on Sentosa last Saturday. Presenting sponsor AIA, The Real Life Company, has brought this event to three countries across Asia, bringing fun into fitness for everyone as part of its efforts to promote healthy living for all members of the family.
The Music Runners™, 70% of them casual first-time runners and with ages ranging from as young as three months old to 71 years old, had fun while working out to the 5KM heart-thumping soundtrack consisting of music entirely decided by the participants themselves. The Music Run™ is one of the fastest growing events of its kind globally – a future focused, interactive and non-competitive 5KM fun run that puts music at its heart. Offering a unique total music immersion experience amplified by over 150 concert quality speakers lining the entire route, the concept has been making waves in Asia with sell-out crowds in cities like Kuala Lumpur, Jakarta, Bangkok, Yangon, and now Singapore.
Powered by Official Digital Music Partner Spotify®, Music Runners™ voted for their favourite songs that made up the bespoke playlist for each of the five 1KM Music Zones – Rock, Pop, Retro, Hip Hop and Dance. ‘Bang Bang’ by Jessie J, Ariana Grande and Nicki Minaj of the Head & Shoulders Pop Zone playlist was the top voted song across the five genres.
“The concept of The Music Run™ is a natural fit with Spotify – music and running have always gone hand-in-hand in a way that allows fitness buffs and casual runners alike to put their headphones, press play and enjoy running to the rhythm of the beat,” said Aki Takahashi, Head of Consumer Marketing, Spotify Asia. “We are really excited to have The Music Run™ leverage Spotify’s wealth of music data, content and an understanding of listening habits through a bespoke voting tool that enables music runners to listen, vote and share playlists.”
Ben Pember, Executive Director of Exceed Sports & Entertainment, the Event Promoter of The Music Run™ in Singapore and across Asia, was thrilled with the enthusiastic turnout at the first Singapore edition. “We are proud to continue the resounding success of The Music Run™ in Singapore as it makes its way through Asia. The powerful combination of music and running creates such an amazing experience for casual runners and music lovers alike, and we are just ecstatic to see the turnout from the Singapore community to this unique fun run.” he said.
From start to end, The Music Run™ by AIA was filled with endless music-inspired entertainment. The electric atmosphere started at 2.30pm as Music Runners™ warmed up at the Pre Party with a mass Zumba session. At 4pm, AIA Singapore’s Chief Executive Officer, Tan Hak Leh, sounded off the first wave of The Music Run™ as a pumped-up crowd took off, grooving to the rousing beats of ‘Radioactive’ by Imagine Dragons in the AIA Rock Zone. Ho Lee Yen, Chief Marketing Officer, AIA Singapore, flagged off the second wave before joining her children in the family-friendly run.
As Music Runners™ made their way across the 5KM Soundtrack, they were treated to interactive activities in each Music Zone, from trick-eye photo booths in the Head & Shoulders Pop Zone to an AIA Dance Club complete with a “Rave Cave” dance tunnel built in the AIA Dance Zone on Tanjong Beach. The euphoric mood continued at the Music Festival, as Australia’s DJ Greggy kept energy levels at a high with his mix of feel-good songs and upbeat tracks.
Music Runners™ were also treated to a stellar music performance by Dharni, highly regarded as the pioneer of beatboxing in Singapore and defending champion of the International Grand Beatbox Battle, and rising singer K-Leah as they brought the house down with unique mashups and medleys of popular songs!
Another highlight of the day at The Music Run™ by AIA was the breaking of Singapore Book of Records for the most number of photos uploaded onto Instagram in four hours. Using the hashtag #SGLargestGroufie, Main Sponsor Head & Shoulders and Official Multimedia Partner Huawei teamed up with Music Runners to break the previous record of 1072 photos. The new official record is 1111 photos in four hours. Head and Shoulders rewarded two lucky Music Runners who took part in the #SGLargestGroufie with a trip for two to attend the upcoming The Music Run™ Taipei in Taiwan. 100 members of needy families from Asian Women’s Welfare Association (AWWA) who were invited by AIA Singapore also joined in the fun. AWWA is AIA Singapore’s adopted charity.
“The high spirits we see today proves that living healthily and keeping fit can be fun, and it was the right time for us to introduce The Music Run™ by AIA to Singapore. It is also heartening to note that more people, together with their family and friends are choosing to live healthier lifestyles, and this is evident from the significant number of runners who participated in today’s event and those who signed up to be part of our wellness programme, AIA Vitality,” said Ho Lee Yen, Chief Marketing Officer, AIA Singapore.
The Music Run™ Singapore is supported by AIA Singapore (Presenting Sponsor), Spotify (Official Digital Music Partner), Head & Shoulders (Main Sponsor/ Official Hair Care), Swisse (Official Vitamin), Gillette (Official Shave Care), Polar (Official Watch), Coca-Cola (Official Beverage), and Huawei (Official Multimedia Partner). Timeout Singapore is the Official Magazine while Kiss92FM and ONE FM are the Official Radio Partners.
Photo Credits : Exceed Sports & Entertainment
For more information, visit www.themusicrun.com.sg.